Buis Beef: Telling their Food Traceability Story Gives Customers Peace of Mind

Buis Beef: Telling their Food Traceability Story Gives Customers Peace of Mind: Buis Beef Inc. is a family-run farm operated by third-generation farmers, Joanne and Mike Buis. Located in southwestern Ontario, the Buis’s raise beef for retail and market their homegrown products through their farm store.

Using Information Traceability to Gain Consumer Confidence

Using Information Traceability to Gain Consumer Confidence: There’s no denying it: a lack of business transparency is a serious concern for all cattle producers, both large and small. For local Canadian farmers striving to be the top vendors, information sharing and traceability should be a top priority. Comprehensive information tracking and traceability systems can provide your customers with the knowledge and confidence that when they deal with your brand, they’re getting a quality product at a fair price.