Using Information Traceability to Gain Consumer Confidence

Using Information Traceability to Gain Consumer Confidence: There’s no denying it: a lack of business transparency is a serious concern for all cattle producers, both large and small. For local Canadian farmers striving to be the top vendors, information sharing and traceability should be a top priority. Comprehensive information tracking and traceability systems can provide your customers with the knowledge and confidence that when they deal with your brand, they’re getting a quality product at a fair price.